"In communicative capitalism, however, the use value of a message is less important than its exchange value, its contribution to a larger pool, flow or circulation of content. A contribution need not be understood; it need only be repeated, reproduced, forwarded. Circulation is the context, the condition for the acceptance or rejection of a contribution… Some contributions make a difference. But more significant is the system, the communicative network." (Dean 2005, 56)
(Today)"We live with communicative capitalism, but added to it is the possibility of complex rhetorical manipulation, a political possibility that resides in the irony of the very channels that made capitalism communicative in the first place. (...)
As Quinn Slobodian has been arguing, we have in no way left the neoliberal era in economics. But perhaps we have left its speech regime behind. If so, that is a matter of strategic urgency for the Left."
Extrait d'un article complet et passionnant de Leif Weatherby sur b2o
